A foolproof way to do this is by sticking with the web accessibility principles set in the W3C Web Accessibility Initiative (WAI): Viewers with visual, mobility, or hearing issues can still consume video content as long as it's been adapted for accessibility. Roughly 15% of people worldwide live with some form of disability, and the prevalence rate is much higher in adults.

When editing and publishing a video, consider accessibility issues for your audience. In this article, we look at what a video editing tool actually is, why accessibility is important, and then recommend 10 video editing tools (free and paid) for content creators who want to make a high-quality video to use in their digital storytelling. The good news is that these tools are varied in price, functionality, and complexity, so it's possible to find one that suits beginners all the way up to experienced video editors. These tools allow content creators to produce professional-looking videos to tell stories that are accessible to everyone. It's impossible to tell these stories without video editing software. Video is good for a business's bottom line as well - 78% of video marketers say video has directly helped increase sales. Video is predicted to make up 82% of all internet traffic this year, and many younger viewers prefer video when consuming ideas, topics, or having processes explained to them. Text-only stories are out - engaging digital stories that put video in the spotlight are in.

Best video edits